Hey there, fellow mom and small business owner! If you’re new to Pinterest marketing, don’t worry—you’re in the right place. I’m here to walk you through getting started with Pinterest marketing, and it’s a lot easier than you might think. Let’s dive into some simple steps to help you grow your business and make the most of Pinterest!

1. Set Up a Business Account

First things first—you need a Pinterest business account. If you already have a personal account, don’t panic! You can convert it to a business account. The reason you want a business account is that it gives you access to Pinterest Analytics (so you can see how your pins are performing) and the ability to use Rich Pins (which give extra info to make your content stand out).

To get started with Pinterest marketing, head over to Pinterest, click on “Sign up,” and choose “Business.” If you already have a personal account, go to settings and switch to a business account. It’s super easy!

For more details on setting up a business account, check out this helpful guide from Pinterest’s official business page.

2. Create a Profile That Speaks to Your Audience

Now that your account is set up, it’s time to make your profile shine! Here’s what you’ll need:

• Profile Image: Use your logo or a clear, friendly headshot of yourself. Your brand should be represented in every element, and as a small business owner, you are the face of your brand.
• Bio: Write a short, sweet bio that tells people what your business is all about. Include some keywords related to what you offer (think “handmade crafts,” “small business tips,” or “mom-owned shop”).
• Website Link: Add your website so people can click through to learn more about your offerings.

Example:
“Hey! I’m [Your Name], a small business owner and busy mom, sharing creative tips and unique handmade products to brighten your life. Check out my shop for fun finds!”

Don’t forget to include internal links to your website or blog, like linking to my recent post about The Power of Personal Branding.

3. Create Boards that Reflect Your Business

Pinterest is all about organizing ideas and inspiration. So, the next step in getting started with Pinterest marketing is to create boards that reflect your brand and your audience’s interests. Think about what your ideal customer is searching for and what you can offer them.

For example, if you’re a small shop selling handmade goods, you could have boards like “Holiday Gift Ideas,” “DIY Crafts for Moms,” or “Cozy Home Decor Inspiration.” You want these boards to help people find your products and services while offering valuable content.

Each board should have:

• A clear, descriptive name (e.g., “Christmas Gift Ideas for Busy Moms”).
• A thoughtful description that includes keywords people might search for (e.g., “Find the perfect Christmas gifts for moms, kids, and everyone on your list. Explore handmade, unique items for the holidays!”).

4. Pin Consistently and Add Your Own Content

Now comes the fun part—pinning! As a small business owner, you’ll want to pin consistently to stay active on the platform. You can pin your own content (like blog posts, products, or tips) and share other people’s pins that fit your brand.

When pinning your own stuff, make sure:

• Your pins have eye-catching images (bright, bold, and vertical works best!).
• You write keyword-rich descriptions (what would someone search for to find your content?).

For example, if you’re pinning a new product, you could say:
“Check out this handmade baby blanket, perfect for busy moms looking for cozy, personalized gifts. Made with love and designed for comfort!”

By pinning regularly and incorporating high-quality images, you’re ensuring that you’re getting started with Pinterest marketing on the right foot!

5. Use Keywords to Get Found

Think of Pinterest as a search engine (kind of like Google but way prettier). People use it to search for ideas, products, and inspiration. That’s why keywords are so important.

Make sure you’re including relevant keywords in:

• Your profile bio
• Your board titles and descriptions
• Every pin description

If you’re unsure what keywords to use, think about what your ideal customer might type into the search bar. For example, if you sell kids’ crafts, keywords like “DIY crafts for kids,” “mom-approved crafts,” or “easy holiday projects” could help your pins get discovered.

6. Engage with Your Audience

Pinterest isn’t just a one-way street. Engage with your audience by replying to comments on your pins, following accounts that inspire you, and saving other people’s pins that align with your brand. The more you interact, the more you can grow your following and build connections with your potential customers.

Building engagement is key when getting started with Pinterest marketing, so don’t forget to connect with other users.

7. Be Patient and Have Fun!

Pinterest is a long game—it’s not about instant results. Your pins can gain traction over time (sometimes months down the road!), so don’t get discouraged if you don’t see immediate spikes in traffic. Keep pinning, stay consistent, and have fun with it! Over time, you’ll see how Pinterest can help grow your small business.

Want to see how I use Pinterest for my own business? Follow me on Pinterest for more inspiration, business tips, and behind-the-scenes looks at my products.

For more insights on balancing business and mom life, check out my post on How I Built Marie Gems from Scratch.

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By getting started with Pinterest marketing and following these steps, you’re setting yourself up for success. Pinterest is a powerful tool that can help bring new customers, showcase your products, and grow your brand.

Happy pinning, mama!