Hey there, fellow moms and small business owners!

If you’re anything like me, you’ve probably had your fair share of late-night Googling, trying to figure out how to make your business thrive while juggling the chaos of daily life. And if you’re anything like me, you’ve realized there’s a whole lot more to running a successful business than just having a great website. Here’s something I wish someone had told me sooner: email marketing is essential, even for small businesses like ours.

My Web Design Background Didn’t Prepare Me for This

Let me backtrack a little. I have a background in web design. For years, I focused on perfecting the art of creating beautiful, functional websites. But here’s the kicker—college never taught me the marketing side of things. I could build stunning websites, but no one told me that without proper marketing, it’s like throwing a party and forgetting to send out the invitations.

That’s where email marketing comes in—it’s one of the most powerful invitations you can send.

Why Email Marketing is Key

You might be asking, “Why email? Isn’t social media where all the action is?”

While social media is excellent for building your brand’s personality and connecting with your audience, email marketing allows you to get straight into your customers’ inboxes, where you can have a more personal and direct conversation with them.

Here’s why that matters:

1. Build Strong Relationships

Email marketing lets you nurture relationships with your customers over time. By sending valuable content, special offers, and updates, you show your audience that you care about more than just making a sale.

2. Drive Traffic to Your Website

Regular emails keep your audience engaged and encourage them to visit your website more often. Whether it’s a new blog post, a special promotion, or just a friendly check-in, your emails are a golden opportunity to bring people back to your site.

3. Boost Sales

Running a small business means constantly thinking about the bottom line. Email marketing is one of the most effective ways to boost sales because it’s direct, personal, and targeted. People on your email list have already shown interest in what you offer—they’re more likely to buy!

4. Establish Credibility

Consistent, thoughtful email communication builds trust. When your customers see your name in their inbox with helpful tips, product updates, or even a simple “how are you,” it establishes credibility, and trust is the foundation of any successful business.

My Journey into Email Marketing

I’ll be honest—I didn’t jump on the email marketing bandwagon right away. For a while, I thought it was just something for the big companies with big budgets. But as my small business grew, I realized that email marketing wasn’t just an option—it was a necessity.

It wasn’t until August 2024 that I really started taking email marketing seriously. At first, I thought it was something I could put off, but boy, was I wrong! I began small, with just a simple newsletter sharing product updates, behind-the-scenes glimpses, and tips for my customers.

And guess what? It’s already paying off! I’ve now gotten two sales directly from my email marketing efforts. I know that might not sound huge, but for me, it’s a sign that the time and energy I’m investing in building relationships is working. I’ve been sending weekly email updates, and I can feel the connection with my audience getting stronger.

The Best Part? It’s Easier Than You Think!

I get it—another thing to add to your already overflowing to-do list, right? But here’s the good news: email marketing doesn’t have to be complicated. Start with a simple plan—maybe one email a week or even just one a month. Use a clean, easy-to-read template, share what’s new, offer a tip or two, and invite your readers to engage with you.

Pro Tip: Don’t Overthink It

People connect with people, not perfection. So let your emails reflect your personality, your voice, and your passion for what you do. Authenticity is what builds those meaningful connections.

Disclaimer: This post may include affiliate links, where I earn a small commission at no extra cost to you.

My Go-To Email Marketing Tool: Flodesk

If you’re wondering where to start with email marketing, let me introduce you to Flodesk—my go-to platform for all things email marketing. It’s incredibly user-friendly, and it lets you create beautiful, engaging emails without any tech headaches.

And here’s the best part: you can get Flodesk for just $19 per month for the first year with my referral link!

The Bottom Line: Don’t Overlook Email Marketing

If there’s one piece of advice I could give to every small business owner, it’s this: don’t overlook email marketing. It’s not just another tool—it’s a way to build relationships, grow your business, and stay connected with your audience.

And the best part? It doesn’t have to be overwhelming. Start small, stay consistent, and watch how it transforms your business.

So whether you’re a fellow mom balancing business and family, or someone hustling to make their dreams come true, trust me—email marketing is worth the effort.